TikTok banned over 43,000 accounts and removed over 450,000 videos in Kenya during the first quarter of 2025.

According to TikTok, the said videos were removed through integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals. 

This approach is vital in mitigating the damaging effects of misinformation, hate speech, and violent material on the platform," TikTok reiterated.

It further added that: "With a proactive detection rate now at 99 per cent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it."

Banned Accounts

Additionally, the video-sharing platform stated that during the three months, 43,000 accounts in Kenya were banned for allegedly violating Community Guidelines.

Similar enforcement measures were applied to TikTok Live sessions, with the platform revealing that a total of 19 million live rooms were stopped worldwide between January and March this year.

"This shows how effective TikTok's prioritisation of moderation accuracy has been, as the number of appeals remains steady amid the increase in automated moderation," TikTok revealed.

While TikTok LIVE enables creators and viewers to connect, create and build communities together in real-time, the platform has intensified its LIVE Monetisation Guidelines to clarify what content is not eligible for monetisation.

To further ensure safe use of the application, TikTok has partnered with Childline Kenya to provide young people with expert support when they report content related to suicide, self-harm, hate, or harassment.

Meanwhile, Kenyans have also been advised to report any content, comments, or accounts that appear to violate the platform’s standards via the TikTok Help Centre.